Which are the next walls to fall - in finance? By alumna Alexandra Dobra.

by Kate Coghlan on 23 November 2016


I am currently pursuing a PhD in Behavioural Research, with a focus on the fund management industry, at the University of Warwick, under the joint supervision of Professor Richard Taffler and Professor Richard Aldrich.

After having graduated from Cambridge in 2013, I went to pursue a career in consulting, in London, as an Analyst at Accenture and a Seconded Analyst to the Accenture Institute for High Performance and, later, as a Senior Associate at Duff & Phelps. I worked on strategy, regulation and innovation, with Boards and Senior Management for Fortune 100 and SMEs. In addition, after having graduated from Cambridge, my links to the university have continued, as I was selected as a role model by 100mentors to help talented students land the University of Cambridge.

As a keen pursuer of positive social impact, this fall, I have been selected as a finalist to present my innovative idea at the ‘Falling Walls Lab Finale’ in Berlin – ‘The brightest minds on the planet’ BBC - presided by the Chairman of the Board of the Nobel Foundation.

My innovative idea, the ‘High-Performance Corporate DNA Transformation Model’ aims to break the walls of unethical corporate behaviour. Following 2007, the financial services industry has been under the spotlight for unethical corporate behaviour. The industry responded by implementing new core control systems, organisational structures and (formal) corporate cultures. Nine years later, the financial services industry continues to incur damages due to unethical corporate behaviour and to drive down social value. So how can this be fixed? The ‘High-Performance Corporate DNA Transformation Model’ that I have developed as part of my PhD thesis, answers how this can be fixed. The ‘High-Performance Corporate DNA Transformation Model’ shall be commercialised by Swiss Economics, headquartered in Zurich, a leading independent consulting company with proven experience in supporting companies, associations and public authorities in regulated industries.

Falling Walls is a unique international annual gathering of leaders from science, business, government, and the arts. Inspired by the peaceful fall of the Berlin Wall on 9 November 1989, the question of every Falling Walls meeting is: Which are the next walls to fall - in science and society? The meetings are acclaimed for the high-level speakers, the brevity of presentations, the diversity of issues and the amicable open atmosphere. The Falling Walls Foundation, a charity, is generously supported by the German Ministry of Education and Research, the Helmholtz Association, the Robert Bosch Stiftung, the Berlin Senate, and numerous other acclaimed academic institutions, foundations, companies, non–governmental institutions and individuals.

Lucy Cavendish College has a strong community of women who are actively engaged in causes with a positive societal impact. Therefore, being part of the College was an experience with a lasting impact for me.

To find out more about Alexandra, please see her Linked In profile here: https://uk.linkedin.com/in/alexandradobra

You can watch a video of her Falling Walls presentation here: https://vimeo.com/191248433

In this section

Blog Authors

Agata Kurczynska

Alexandra Alridge

Alice Middleton

Alison Russell

Anna Svegborn

Anna Wong

Annalisa Occhipinti, PhD Student Computer Science

Annika Brouwer

Anthea Bain

April Bowman

Ateka Tarajia

Barbara Bollig

Barbara Wittman

Bea Aldrich

Carol Atack

Caroline Sier

Caroline Vinall

Catherine Palmer

Charlotte Fiehn

Cherish Watton

Dame Anne Owers

Dorothy Heeneman

Dr Angela Morecroft

Dr Barbara Wittman

Dr Bryanna Fox

Dr Emanuela Orlando

Dr Henriette Hendriks and Dr Isobel Maddison

Dr Isobel Maddison

Dr Louise Foxcroft

Dr Yvonne Zivkovic

Elinor George, LCCBC President

Elizabeth Jurd

Ellen Gage

Ellen Verde

Eva Simmons

Gemma Maitland

Georgia Hume

Gill Heyworth

Hannah Hutchings-Georgiou

Helen Gibson

Hollie Wells

Ingrid Dixon

Isabel Clare

Jean Cosslett

Jeanette Ariano, Marketing Manager

Jen Aggleton

Jennifer Ellis

Jessica Henry

Jessica Lim

Jessica Phillips

Jessie Ingle

Jillinda Tiley

Jo Harcus

Joanna Walker

Jothi Reddy

Joy Haughton

Judith Roberts

Julia Hayes

Julia Nielsen

Kate Coghlan

Katerina Georgopoulou

Ketaki Patel

Kyaelim Kwon

Laura Shepperson-Smith

Laura Tan

Leona Awoyele

Lindsay Malone

Lizzie Moore

Lottie Greenhaf

Lucia Linares

Mara González Souto

Marianna Kopsida

Mathilde Whitburn

Michelle Baikie

Molly Yarn

Myriam Goudet

Ning Sang Jessica Tan

Patricia Vazquez Rodriguez

Poly Frangou, Women's Captain

Raisa Ostapenko

Ruth Haynes

Salma Elnagar

Sarah Godlee

Sheelagh Drudy

Shoko Hirosue

Sofia Maroudia

Stephanie Ma

Sulema Jahangir

Susy Jepson

Suzanne Tonkin

Tanya Brown

Teresa Ma

Tianqi Dong

Tilda Bowden

Tom Dawson

Wai Wan (Vivian) SZE-TO

Wendy Pollard

Yun Chiang